9 types of digital marketing services you must know to grow your business in 2019.

Nowadays almost everyone is using the internet. By using Online marketing anyone can grow their business. It doesn't matter how big or small your business is.  If you compare Digital marketing and Traditional marketing, Digital marketing is more affordable and engaging than Traditional marketing. Before just dive into the digital marketing field, you have to do some research on what type of business you are going to start and also which digital marketing service is suitable for you?

Online Marketing

1. SEO -

Search Engine Optimization

SEO is an acronym for Search Engine Optimization. People who are using the internet are familiar with search engines like Google, Bing, Yahoo.  SEO is a process of optimizing your content to increase the online visibility of your website in google search results. It is often called organic results. SEO is all about ranking your website in top search in organic search results excluding paid Ads. 

2. SEM -

Search Engine Marketing

SEM is an acronym for Search Engine Marketing. It is also referred to as Paper click advertising (PPC). They are two types of Search Results. One is organic search results and another one is paid search results. Here the marketer pays a certain amount of money to search engines like Google for showing their Ad in google search results page. With SEM you can get more website traffic by using relevant keywords.

3. SMM -

Social Media Marketing

 Social media marketing is nothing but where you can buy or sell your product or service. It is a platform where you can promote your business by using all social media channels.

4. PPC -

Paper Click Advertisement

PPC it is a method used by the marketer to drive the traffic to their website. Here the advertiser bid some amount of money to search engines like google who publish their ad in search results. The advertiser pay whenever the ad is clicked by the user.

5. Content Marketing -

Content Marketing

Content marketing is a strategy to give relevant info to a particular user based on their needs. It is a process mainly focused on creating valuable, creative and relevant content to attract the targeted audience who are online.

6. Email Marketing -

Email Marketing

It is a process where every business is used to promote their product or services to a customer directly through a medium called electronic mail. 80% of marketers say Email marketing is one of the most effective strategies. Any time Google algorithm will change. From the past decade, it keeps on changing.   

The Google algorithm changed 500-600 times. At that time most of the changes are minor and it doesn't matter but now Google updated an algorithm called ‘Google Panda’ and ‘Google Penguin’. There is a drastic change in search results when the Google algorithm is updated. So, by using Email marketing you can keep your customer list safe.  

7. Mobile Marketing -

Mobile Marketing

Mobile marketing is a process where every business is used to promote their product or services for mobile phones, tablets through an email or message or any social media networking apps.

70% of the people used to read their email in the mobile app. 52% of website traffic was generated through mobile phones. Hopefully, by reading this article, you understand the overview of Digital marketing services.