Why Online Marketing? Why not Traditional Marketing?
January 16, 2019
Before jumping right into the Differences between Online Marketing & Traditional Marketing. Do you know what is Digital Marketing?
What is Digital Marketing?
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| Digital Marketing |
The basic idea of Digital Marketing is it is a strategy where we can connect with our customers. It is a process where we can sell or promote our business for brand awareness.
In digital marketing, we can reach our target audience who are using online as a source of information.
Types of Digital Marketing -
1. Search Engine Optimization.
2. Search Engine Marketing.
3. Social Media Marketing.
4. Paper Click Advertising.
5. Content Marketing.
6. Email Marketing.
7. Mobile Marketing.
8. Affiliate Marketing.
Why Online Marketing? Why not Traditional Marketing?
Online Marketing is a platform where we have a scope to reach more people when compared to Traditional Marketing.
7 Factors that influence or convenience a client to use online marketing rather than traditional marketing -
1. Reach -
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| Reach |
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| Reach |
Reach means how many people visited your site. The main thing here you should take into consideration is lead generation. How many people are targeted by your ad? What percentage of people your ad is targeted where your visitor converts into your customer?
2. Cost Effective -
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| Cost Effective |
Online marketing is cost effective when compared to Traditional marketing because while advertising your brand it's important to gain stability among outcomes and price. You should maintain a balance between the results & cost particularly when you are a new brand that is trying to grow you should be very careful. On the other hand, online marketing is something even a younger entrepreneur can have enough money to start an own blog.
3. Targeting -
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| Targeting |
Individuals are targeted by relevant ads based on their behavior or interest. Here in online marketing, you can reach your target audience effectively.
4. High Engagement -
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| High Engagement |
In traditional marketing, you cannot interact with your target audience. You need to wait for the results from the customers and then only you can take any decision for the further step.
In online marketing, you can interact with your customers in real time. You can discuss the pros and cons of your brand with the actual audience.
5. Quicker publicity on brands -
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| Quicker Publicity |
In today's world, everyone is using & following social media. By using social media like Facebook you can reach your target audience quickly and you can get instant publicity.
If you are not getting publicity then at least you know right that this strategy is not working you have to go for another. So, here online marketing is a clear winner because traditional marketing can’t get results quickly.
6. Higher exposure -
You can't insist that an ad on television or an ad on a daily newspaper is going to cover the maximum people. Any means of a traditional advertisement is restricted to a particular locality. But when it comes to online marketing the ad reaches out the entire world.
7. Easy Analytics to see website traffic -
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| Easy Analytics |
By using google analytics you know exactly which strategy is working and which one isn't. In google analytics, you can measure bounce rate, inbound traffic, conversion rate and you can set goals to reach your targets.
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