6 brilliant ways to use Pinterest for marketing
January 18, 2019
6 brilliant ways to use Pinterest for marketing
Before getting to know about Pinterest marketing do you know what Pinterest is?
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I think everyone is aware of Pinterest. Maybe you've heard about it from one of your friends, maybe you have read about it on blogs. For better understanding, we can say Pinterest is nothing but a notice board. I think every student is aware of a notice board because in every school there is a student notice board or bulletin board.
What is Pinterest?
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Pinterest is a social networking channel that allows users to share photos and it also allows them to create their own pinboards around the web. Images uploaded by the user are called Pins. You can imagine Pinterest as an online based virtual pin-board. It is also known as an online bookmarking tool. Users can link to other people products if they love. They can also follow other people pinboards if they find any interesting images on their boards.
Creating a strategy for your Pinterest activities will reach your goals and also it will help you to get more traffic to your website.
1. Create vertical Images:
Pinterest images should be long and narrow. It should be created in such a way that it will occupy more space so that it is noticed by more people. By creating vertical images, creative content you can grab the attention of people. With this, there might be a chance to get repin your pinned article.
The perfect Pinterest pin size everyone to follow is 735 pixels * 1102 pixels.
2. Social share:
Share your pins and boards on other social media networks like Facebook, Twitter, Instagram where they are relevant.
3. Create Boards titles with the right Keywords:
Before jumping into creating a board, do some research on Keywords. Everyone loves Pinterest. It has brilliant search capabilities. By using the right keywords in your board titles, your business will get noticeable easily. Also, make sure to select a category for each board it will help people to find your boards easily as well as Pinterest will recommend your board to more people.
4. SEO for Pinterest:
Choose & select the name that SEO friendly. Include the text as an overlay so that your pins will get ranked well. Build relevant links to your blog so that you'll get more traffic to your site.
5. Creative content:
You should create a pinnable image on every board that you publish. Design should be clean, neat, and the content should be useful for people.
6. Optimize Pin Description:
In order to reach your targets, you should write engaging descriptions for individual pins.
Pin descriptions will drive user engagement. It will also help you to get more likes & get repined by the user. Pin descriptions of about 200 characters are the most re-pinnable.
Pin descriptions will drive user engagement. It will also help you to get more likes & get repined by the user. Pin descriptions of about 200 characters are the most re-pinnable.
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